Bachelor of Business Administration (BBA) in Sports Management
About the Program:
The BBA or Bachelor’s Degree in Sports Management is a full-time undergraduate degree designed for students who want to build a career in the fast-growing sports industry. It blends business education with real-world sports experience, equipping you with the management, marketing, and leadership skills needed to succeed in sports organizations, events, media, and entrepreneurship.
Whether you aspire to manage sports teams, create events, market brands, or start your own sports venture this program helps you build a strong foundation to transform your passion into a profession.
The curriculum integrates classroom learning, industry internships, and live projects & including the opportunity to work on Krit Youth Games (KYG) and other sports initiatives across India.
This program prepares you to become a future-ready sports professional who understands both the business and the spirit of sports.
Eligibility:12th Pass (from any stream) or equivalent recognized qualification.
3 Years
Duration
120
Credits
1800
Learning Hours
Hybrid
Mode
Philosophy: 70% experiential learning — you learn by doing, applying, and executing real projects that develop practical knowledge and skills essential for success in sports management
Why Choose This Program?
- Skill-Based Business Degree
Learn by executing — plan, manage, and deliver real sports events and marketing projects.
- Personalized Guidance from Industry Leaders
Learn directly from professionals who have built successful sports teams, brands, and platforms in India.
- Lifetime Career Support
Get lifetime membership of the Krit Sports Community, connecting you to job opportunities, gigs, and collaborations.
- Real Experience Over Theory
You’ll run tournaments, manage sponsorships, and lead campaigns — not just study them.
- Industry-Co-Designed Curriculum
Every module is created with input from leading sports organizations to ensure job relevance.
- Cross-Industry Skill Development
Build versatile skills that apply across media, events, entertainment, and marketing sectors.
Core Modules & Structure
| Semester | Module Name | Credits | Learning Outcomes |
|---|---|---|---|
| I | Introduction to Sports Management | 2 | Understand the structure, scope, and key functions of the sports industry. |
| II | Sports Event & Operations Management | 3 | Learn to plan, organize, and execute sports events effectively. |
| Professional Communication & Workplace Skills | 1 | Build clarity, confidence, and professional etiquette for workplace success. | |
| III | Sports Marketing | 3 | Understand marketing principles, fan engagement, and brand building in sports. |
| Sales Management | 2 | Learn B2B/B2C sales, ticketing, and merchandising in the sports context. | |
| Digital Literacy & Office Applications | 1 | Use productivity tools for research, data, and presentation. | |
| Krit Youth Games – Phase 1 | 3 | Experience hands-on event planning through the Krit Youth Games project. | |
| IV | Product Management | 2 | Learn how to conceptualize and manage sports products or properties. |
| Krit Youth Games – Phase 2 | 5 | Execute a live multi-sport event applying classroom learning to real contexts. | |
| V | Sponsorship Management | 2 | Understand how sponsorships are created, sold, and activated. |
| AI & Emerging Technologies in Sports | 2 | Explore technology’s role in sports analytics, performance, and fan engagement. | |
| VI | Internship (2 Months) | 8 | Apply knowledge in real sports organizations to gain professional experience. |
| Capstone Project | 2 | Integrate learning across modules through a final project or business plan. |
| Semester | Module Name | Skills Developed |
|---|---|---|
| I | Introduction to Sports Management | Sports ecosystem awareness, professional orientation, teamwork mindset. |
| II | Sports Event & Operations Management | Event planning, logistics, budgeting, and on-ground operations. |
| Professional Communication & Workplace Skills | Business communication, presentation, and interpersonal skills. | |
| III | Sports Marketing | Campaign planning, sponsorship activation, and digital marketing. |
| Sales Management | Negotiation, customer management, and sales conversion. | |
| Digital Literacy & Office Applications | MS Office, Excel dashboards, and digital communication tools. | |
| Krit Youth Games – Phase 1 | Teamwork, project execution, and stakeholder coordination. | |
| IV | Product Management | Product design, consumer insights, and value creation. |
| Krit Youth Games – Phase 2 | Event execution, leadership, and crisis management. | |
| V | Sponsorship Management | Brand pitching, proposal design, and sponsor servicing. |
| AI & Emerging Technologies in Sports | Basic AI tools, data interpretation, and digital strategy. | |
| VI | Internship (2 Months) | Industry exposure, portfolio development, and work ethics. |
| Capstone Project | Strategic thinking, report presentation, and entrepreneurial mindset. |
How to Apply?
Admissions are based on the SCALE Test (Sports Career Aptitude & Leadership Evaluation) followed by a short online interview as per your city’s schedule.
What is the BBA in Sports Management program at Krit?
The BBA in Sports Management at Partner institution is a comprehensive 3-year undergraduate honours degree program designed to prepare students for careers in the Indian and global sports industry. The program combines core business principles with specialized sports knowledge, offering a unique blend of theoretical understanding and practical application in the rapidly growing sports ecosystem.
Is the program affiliated with any university or academic body?
Yes, the BBA in Sports Management is offered by the COLLEGE/ UNIVERSITY. The program is developed in strategic association with leading industry partners including Krit School of Sports Management.
What makes this program different from other sports management programs?
The BBA program is uniquely designed with a placement-oriented curriculum that emphasizes real industry engagement. Unlike traditional theoretical programs, this degree offers:
- Industry-led lectures and live projects with partner organizations
- Hands-on exposure through City / State-Level Youth Games organized by Krit School of Sports Management
- Partnerships with professional sports franchises for practical learning
- Guaranteed paid internship and placement opportunities for all deserving students
- Alignment with NEP 2020 for holistic development
What are the eligibility criteria for admission?
Candidates must have a minimum of 55% marks in both Class XII. Students from arts, commerce and science backgrounds are eligible to apply. No prior sports experience is required.
What is the selection process?
The selection process is comprehensive and includes:
- SCALE (UG) – Sports Career Aptitude and Leadership Evaluation – An entrance test based on aptitude assessment, interest in sports and personality traits
- Personal Interview (PI)
Are there any scholarships available?
Yes, Krit offers performance-based scholarships for students with sports achievements:
District Level: 10% scholarship
State Level: 20% scholarship
National Level: 30% scholarship
International Level: 50% scholarship
What are the key areas covered in the curriculum?
The comprehensive curriculum focuses on six core areas:
- Sports Marketing, Sponsorship and Branding
- Event Management and Operations in Sports
- Sports Media & PR
- Sports Analytics and Data-Driven Decision-Making
- Sports Law, Governance, and Compliance
Digital Sports Management and E-Sports Additional areas include sports leadership, sports entrepreneurship, and emerging
trends in the sports industry.
Does the program include practical learning opportunities?
Absolutely! The program emphasizes experiential learning through:
- Live Projects: Real-time assignments with industry partners
- State-Level Youth Games: Organized by Krit School of Sports Management for hands-on event management experience
- Industry & Field Visits: Exposure to sports academies, stadiums, and franchises
- Annual Sports Fest: Students organize and participate in Krit’s flagship sports event
- Sports Management Summit: Annual event featuring panel discussions with industry experts
What are the placement opportunities?
The program offers guaranteed paid internship and placement in top organizations for all deserving students. Students receive placement support through strategic partnerships with:
- Sports leagues and professional franchises
- Sports marketing agencies
- Event management companies
- Sports analytics firms
- Digital sports platforms
