Master of Sports Management (MSM)
About the Program:
The Master of Sports Management (MSM) is a rigorous, industry-driven postgraduate degree designed for graduates who want to build high-impact careers in India’s rapidly evolving sports ecosystem. The program blends advanced management education with intensive real-world sports experience, ensuring students graduate with both strategic understanding and execution capability.
Built on a 30% Theory + 70% Practical model aligned with NEP 2020, the MSM prepares students to become future-ready sports professionals who can lead teams, manage complex sports businesses, work with technology, drive fan engagement, and build sustainable sports products.
Students gain hands-on exposure across the major verticals of the sports industry—leagues, events, sportstech, sponsorship, media, grassroots programs, analytics, federations, and startup ecosystems. This includes field immersions, industry projects, mentorship, and internships with leading sports organizations.
Whether students aspire to build leagues, manage athletes, design tech-driven fan experiences, work with data, or start sports ventures, the MSM provides the deep knowledge, leadership skills, and practical expertise required to excel.
Through an integrated blend of coursework and live projects, students become strategic thinkers, problem-solvers, and execution-driven leaders who meet global standards while staying rooted in Indian sports industry needs.
2 Years
Duration
80
Credits
1200
Learning Hours
Hybrid
Mode
List of Practical Elective Projects
- KYG – Krit Youth Games (Event Operations & Sports Product Project): Students conceptualize and execute a multi-sport youth event: product design, operations, scheduling, branding, marketing, and matchday execution.
- SAEP – Sponsorship Acquisition & Engagement Project: Students identify brands, create sponsorship decks, set up meetings, pitch proposals, and manage partnership delivery.
- STLP – Sports Tech & Analytics Lab Project: Students use sports tech tools, analytics dashboards, wearables, AI/ML insights, and
prototype sportstech solutions. - MSP – Media & Storytelling Project: Students run a media division—content creation, reels, graphics, storytelling, interviews ,OTT-style match coverage.
- GSDP – Grassroots Sports Development Project:
Students design and execute a school/community sports program focused on participation, training, and engagement.
Semester I
| No. | Module Name | Credits | Learning Outcomes |
|---|---|---|---|
| 1 | Global & Indian Sports Ecosystem | 2 | Understand the evolution, structure, and governance of sports globally and in India. |
| 2 | Sports Marketing Foundations | 2 | Learn core marketing models, fan psychology, and brand-building fundamentals. |
| 3 | Sports Finance & Budgeting | 2 | Develop budgeting, cost control, and financial planning skills for sports organizations. |
| 4 | Practical Elective Project (Year 1 – Anyone) | 4 | Hands-on project selected by the student (KYG, SAEP, STLP, MSP, GSDP). |
| 5 | Field Immersion 1 – Facilities & League Visit | 2 | Exposure to real sports venues, event operations, and live match ecosystems. |
*Students pick one elective project from the 5 options.
Semester II
| No. | Module Name | Credits | Learning Outcomes |
|---|---|---|---|
| 1 | Sports Law, Governance & Ethics | 2 | Understand legal frameworks, contracts, governance structures, and ethical issues in sports. |
| 2 | Sports Media, Broadcasting & OTT | 2 | Explore broadcast models, OTT strategies, media rights, and sports content production workflows. |
| 3 | Sports Consumer Behaviour | 2 | Analyse fan motivations, consumption patterns, engagement drivers, and decision-making models. |
| 4 | Digital Engagement & Content Lab | 2 | Create digital content, manage fan engagement strategies, and use real-world digital tools and platforms. |
| 5 | Applied Project Work (Linked to Elective) | 2 | Execute practical assignments aligned with the student’s selected Year 1 elective project. |
Semester III
| No. | Module Name | Credits | Learning Outcomes |
|---|---|---|---|
| 1 | Strategic Sports Event Management | 2 | Apply advanced planning, risk assessment, logistics coordination, and operational frameworks for large-scale sports events. |
| 2 | Sports Analytics & Technology | 2 | Work with analytics tools, data models, dashboards, and sportstech systems for performance and business insights. |
| 3 | Athlete Management & Representation | 2 | Understand athlete contracts, endorsements, negotiations, compliance, and long-term career management systems. |
| 4 | Practical Elective Project (Year 2 – Any One) | 5 | Execute a second elective project distinct from Year 1, focusing on advanced application, specialization, and independent project delivery. |
| 5 | Venue & Facility Operations Lab | 2 | Learn stadium operations, turf and surface management, safety protocols, and end-to-end facility workflows. |
*Students pick one different project from the remaining options.
Semester IV
| No. | Module Name | Credits | Learning Outcomes |
|---|---|---|---|
| 1 | Sports Entrepreneurship & Startup Creation | 2 | Learn how to ideate, build, pitch, and scale sportstech or sports service ventures. |
| 2 | League Economics, Investments & Sponsorship Strategy | 2 | Understand league business models, valuation methods, investments, sponsorship structures, and revenue systems. |
| 3 | Crisis, Risk & Disaster Management in Sports | 2 | Prepare for real-world disruptions including injuries, operational risks, compliance issues, and weather-related challenges. |
| 4 | Internship (6–8 Weeks) | 4 | Gain professional exposure through hands-on work with leagues, federations, agencies, or sports startups. |
Total Credits: 80
Assessment & Evaluation
| No. | Evaluation Component | Weight |
|---|---|---|
| 1 | Class Participation & Attendance | 10% |
| 2 | Assignments / Projects / Presentations | 20% |
| 3 | Practical Elective Projects (Year 1 & 2) | 35% |
| 4 | Internship Performance | 25% |
| 5 | Final Viva / Evaluation | 10% |
Eligibility
Graduation (any discipline) with 55% or above. Prior sports, entrepreneurial, or event experience preferred but not mandatory.
Admission Process
- Register for Krit-SCALE (Sports Career Aptitude & Leadership Evaluation).
- Appear for the online test evaluating analytical aptitude, creativity, teamwork, and leadership.
- Personal Interview round with academic and industry mentors.
- Final Selection & Admission Offer based on composite score.
What is the Master in Sports Management program at KRIT?
About the Program The Master of Sports Management (MSM) is a rigorous, industry-driven postgraduate degree designed for graduates who want to build high-impact careers in India’s rapidly evolving sports ecosystem. The program blends advanced management education with intensive real-world sports experience, ensuring students graduate with both strategic understanding and execution capability. Built on a 30% Theory + 70% Practical model aligned with NEP 2020, the MSM prepares students to become future-ready sports professionals who can lead teams, manage complex sports businesses, work with technology, drive fan engagement, and build sustainable sports products. Students gain hands-on exposure across the major verticals of the sports industry—leagues, events, sportstech, sponsorship, media, grassroots programs, analytics, federations, and startup ecosystems. This includes field immersions, industry projects, mentorship, and internships with leading sports organizations. Whether students aspire to build leagues, manage athletes, design tech-driven fan experiences, work with data, or start sports ventures, the MSM provides the deep knowledge, leadership skills, and practical expertise required to excel. Through an integrated blend of coursework and live projects, students become strategic thinkers, problem solvers, and execution-driven leaders who meet global standards while staying rooted in Indian sports industry needs.
Is the program affiliated with any university or academic body?
- Yes, the PGPSM&E is autonomous certification but aligned with Skill India and NEP 2020 guidelines.
- The Master of Sports Management (MSM) is jointly delivered as a co-branded academic offering between Krit School of Sports Management and XYZ University. The degree is awarded by XYZ University.
What makes this program different from other sports management programs?
The MSM program is uniquely designed with a placement-oriented curriculum that emphasizes real industry engagement. Unlike traditional theoretical programs, this degree offers:
List of Practical Elective Projects:
- KYG – Krit Youth Games (Event Operations & Sports Product Project) Students conceptualize and execute a multi-sport youth event: product design, operations, scheduling, branding, marketing, and matchday execution.
- SAEP – Sponsorship Acquisition & Engagement Project Students identify brands, create sponsorship decks, set up meetings, pitch proposals, and manage partnership delivery.
- STLP – Sports Tech & Analytics Lab Project Students use sports tech tools, analytics dashboards, wearables, AI/ML insights, and prototype sportstech solutions.
- MSP – Media & Storytelling Project Students run a media division—content creation, reels, graphics, storytelling, interviews, OTT-style match coverage.
- GSDP – Grassroots Sports Development Project Students design and execute a school/community sports program focused on participation, training, and engagement.
What are the eligibility criteria for admission?
Graduation (any discipline) with 55% or above. Prior sports, entrepreneurial, or event experience preferred but not mandatory..
What is the selection process?
The selection process is comprehensive and includes:
• Register for Krit-SCALE (Sports Career Aptitude & Leadership Evaluation).
• Appear for the online test evaluating analytical aptitude, creativity, teamwork, and leadership.
• Personal Interview round with academic and industry mentors.
• Final Selection & Admission Offer based on composite score.
Are there any scholarships available?
Yes, Krit offers performance-based scholarships for students with sports achievements:
District Level: 10% scholarship
State Level: 20% scholarship
National Level: 30% scholarship
International Level: 50% scholarship
Subject to approval of the Krit School of Sports Management Curriculum and Learning
What are the key areas covered in the curriculum?
The comprehensive curriculum focuses on these core areas:
- Global & Indian Sports Ecosystem
- Sports Marketing Foundations
- Sports Finance & Budgeting
- Sports Analytics and Technology
- Sports Law, Governance, and Ethics
- Sports Media, Broadcasting & OTT
- Sports Consumer Behaviour
- Digital Engagement & Content Lab
- Strategic Sports Event Management
- Athlete Management & Representation
- Venue & Facility Operations Lab
- Sports Entrepreneurship & Startup Creation
- League Economics, Investments & Sponsorship Strategy
- Crisis, Risk & Disaster Management in Sports
Additional areas include sports leadership, sports entrepreneurship, and emerging trends in the sports industry.
Does the program include practical learning opportunities?
Absolutely! The program emphasizes experiential learning through :
- Live Projects: Real-time assignments with industry partners.
- Applied Project Work (linked to Elective)
- Practical Elective Project
- State-Level Youth Games: Organized by Krit School of Sports Management for hands-on event management experience
- Industry & Field Visits: Exposure to sports academies, stadiums, and franchises
- Annual Sports Fest: Students organize and participate in & flagship sports event.
What are the placement opportunities?
The program offers guaranteed paid internship and placement in top organizations for all deserving students. Students receive placement support through strategic partnerships with:
- Sports leagues and professional franchises
- Sports marketing agencies
- Event management companies
Which organizations are potential recruiters?
The program has established relationships with leading organizations in the sports industry, though specific recruiter names are detailed in the prospectus under “Placement Partners” section.
What career options are available after graduation?
Graduates can pursue diverse roles in the sports industry, including:
- Sports Event Manager
- Sports Marketing Manager
- Athlete Manager/Agent
- Sports Analyst/Statistician
- Sponsorship Manager
- Sports Journalist
- Sports Development Officer
- Fitness and Recreation Manager
- E-Sports Manager
- Ticketing and Operations Manager
- Sports Media Executive
- Sports Entrepreneur
Is this program suitable for students without sports background?
Yes, the program is designed to welcome students from all backgrounds. It builds foundational knowledge and is ideal for anyone passionate about sports and interested in careers within the sports ecosystem, regardless of their prior sports experience.
What are the unique features of this program?
The MSM in Sports Management at XYZ offers several distinctive features:
- Holistic Development: Focus on overall personality and skill development
- students become strategic thinkers, problem-solvers, and execution-driven leaders who meet global standards.
- Best-in class Learning Opportunities: Exposure to international sports industry
Practices.
- Focus on Emerging Trends: Coverage of e-sports, digital sports management,
and sports analytics.
- Real Industry Engagement: Direct collaboration with industry leaders.
- Comprehensive Curriculum: Balanced approach combining theory and practice.
- Practical Exposure: Hands-on learning through real events and projects.
How does the program align with current educational policies?
The program is designed in alignment with NEP 2020, ensuring it meets the latest educational standards and focuses on skill development, practical learning, and industry readiness.
How does the PGPSM&E differ from other Masters level Sports Management programs in India?
Krit’s PGPSM&E in Sports Management stands out with several distinctive advantages that make it a premier choice for aspiring sports professionals:
- 32+ Cutting-Edge Domain Skills: Master comprehensive skill sets spanning the entire sports ecosystem.
- Paid Internships opportunities: Assured placement support for all deserving students.
- Over 50 Industry Tie-ups: Extensive network including partnerships with industry giants like Decathlon, 3.0 and Krit School of Sports Management, etc.
- Lead & Organize Youth Games: Hands-on experience through City/State-Level Krit Youth Games organized by Krit School of Sports Management.
- Learn from India’s Top Sports Educators &Mentors: Access to leading industry professionals and experts.
