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India is undergoing a social transformation through sports, much like its earlier grassroots movements that reshaped national policy. From marathons and pickleball to traditional sports like Mallakhamb, participation is expanding beyond metros, signalling a vibrant multi-sport and wellness culture. Six key drivers — rising middle class, experiential lifestyles, health awareness, parental investment, diversification beyond cricket, […]

Since ages, we have heard that a normal corporate job is much more reliable than being a sportsperson. While this is true to some reasons back in the day, due to the lack of professional avenues after a sportsperson retires from their field. However that trend has changed in recent times, especially given how the

If you’re an 18-to-25-year-old still trying to figure out what to do with your life—welcome to the club! You are exactly where 99% of people your age are: floating between “I want to follow my passion” and “I also don’t want to be broke.” So, let’s talk about a career in Sports Management—a magical land