Post Graduate Program in Sports Management & Entrepreneurship (PGPSM&E)
About the Program:
The PGPSM&E is not just another Masters level sports management course — it is a career-launching platform that blends industry knowledge, real-world execution, and entrepreneurial action. Designed for graduates who want to lead, innovate, and build careers in the sports business, this program shapes professionals who can thrive in India’s rapidly expanding sports economy.
At the heart of this program is the Krit Youth Games, a multi-sport property conceived, built, marketed, and executed entirely by students under the mentorship of India’s top league operators from IPL, PKL, PBL, RFYS, NBA Jr, and leading marathon ecosystems.
A 30-Hour Elite Masterclass Series
Gain direct exposure to the who’s who of the sports industry — global thought leaders, league directors, brand heads, sports entrepreneurs, and innovators.
These masterclasses deliver insider insights, industry playbooks, and real frameworks that no textbook can provide.
And for first time in India!
Shark Tank–Style Sports Entrepreneurship Pitch.
Students get the opportunity to pitch their sports startup ideas to industry mentors, investors, and ecosystem builders in a competitive pitch event. The best ideas are guided, refined, and supported — enabling students to build ventures even before graduating.
The Post Graduate Program in Sports Management and Entrepreneurship (PGPSM&E) is a full-time, immersive, skill-based program designed to develop the next generation of sports industry leaders and entrepreneurs.
It redefines sports education by combining academic frameworks with industry toolkits, offering learners the opportunity to create, manage, and scale real sports projects.
The curriculum integrates critical domains like sports marketing, operations, events, sponsorship, sales, PR, analytics, and innovation, mapped directly to real job roles in the Indian sports ecosystem.
You don’t just learn concepts — you run a sports event for real. This transforms students into doers with portfolios, not just certificates.
11 months
Duration
48
Total credit value
1456 hrs
Learning Hours
Hybrid
Mode
Philosophy: 70% learning by doing — students learn through application, project execution, and entrepreneurial practice.
Core Modules & Structure
| No. | Module Name | Credits | Key Learning Outcomes |
|---|---|---|---|
| 1 | Introduction to Sports Management | 1 | Understand sports stakeholders and career pathways in the sports industry. |
| 2 | Product Management | 2 | Design and manage sports products and create execution plans. |
| 3 | Sports Marketing | 3 | Build and promote sports brands through campaigns and fan engagement. |
| 4 | Event Operations Management | 4 | Execute sports events with real-world logistics and management. |
| 5 | Sponsorship Management | 3 | Design, pitch, and activate sponsorship and partnership programs. |
| 6 | Sales Management | 2 | Learn sports ticketing, merchandise, and B2B sales strategies. |
| 7 | Fundamentals of Sports Economics | 1 | Understand economic principles behind sports industries. |
| 8 | Sports Entrepreneurship & Innovation | 4 | Ideate, validate, and pitch scalable sports ventures. |
| 9 | Sports PR & Communication | 1 | Manage media, athletes, and public image in sports. |
| 10 | Sports Analytics | 1 | Use data tools for market analysis and performance insights. |
| 11 | Grassroots & Community Sports | 1 | Build and manage community sports development programs. |
| 12 | Esports & Gaming Management | 1 | Understand business and marketing of esports. |
| 13 | Fitness & Wellness Management | 1 | Explore entrepreneurship and operations in fitness & wellness. |
| 14 | Athlete Management & Representation | 1 | Manage athlete careers, contracts, and ethics. |
| 15 | Pro Skills (Communication & Management) | 3 | Build leadership, communication, and professional skills. |
| 16 | Pro-Tech Skills (MS Office, AI Tools) | 2 | Develop technology productivity and analytics skills. |
| 17 | Live Event (KYG) | 2 | Apply all learning in executing a live multi-sport event. |
| 18 | Internship / Entrepreneurship | 15 | Gain real-world experience through internships or startup projects. |
| Total Credits | 48 | ||
Assessment & Evaluation
| Component | Weight |
|---|---|
| Class Participation & Attendance | 10% |
| Assignments / Projects / Presentations | 25% |
| Live Event (KYG) Execution | 30% |
| Internship / Venture Performance | 25% |
| Final Viva / Evaluation | 10% |
Concepts and Practical Skills
| Module | Skills Developed |
|---|---|
| 1. Product Management | Event ideation, budgeting, scheduling, value proposition creation |
| 2. Marketing | Brand storytelling, social media engagement, sponsorship activation |
| 3. Event Operations | Logistics, vendor coordination, risk management |
| 4. Sponsorship | Proposal creation, ROI reporting, partnership activation |
| 5. Sales | Ticketing, lead generation, client relationship management |
| 6. Entrepreneurship | Business model canvas, pitching, startup incubation |
| 7. PR & Media | Crisis communication, athlete image management |
| 8. Analytics | Data visualization, insights interpretation |
| 9. Communication | Negotiation, leadership, public speaking |
| 10. Tech Skills | Excel dashboards, AI-assisted productivity |
| 11. KYG | Leadership, team management, stakeholder relations |
| 12. Internship | Applied execution in real-world organizations |
Why Choose This Program?
- Experiential First: Learn by executing — every concept leads to a live project.
- Industry-Rich Curriculum: Developed in collaboration with leading leagues, brands, and sports entrepreneurs.
- Mentored by Leaders: Get access to an exclusive 30 hours Masterclass series that include the who’s who of Sports Industry in India and Global change makers.
- Learn from professionals who have built India’s most impactful sports properties.
- Entrepreneurial Pathways: Get an Opportunity to pitch your idea in shark-tank like contest to build your own sports venture with guidance from mentors and investors.
- Strong Network Access: Engage with brands, federations, event companies, and startup founders.
- Lifetime Placement Support: Access Krit’s growing sports community for gigs, jobs, and collaborations.
How to Apply?
Register for the SCALE – Sports Career Aptitude and Leadership Evaluation – can also be called Krit-SCALE
On shortlisting after the test, you would be scheduled for an personal interview
What is the PGPSM&E in Sports Management program at Krit?
The PGPSM&E in Sports Management at Krit is a comprehensive 1-year postgraduate degree program designed to prepare students for careers in the global sports industry. The program combines core business principles with specialized sports knowledge, offering a unique blend of theoretical understanding and practical application in the rapidly growing sports ecosystem.
Is the program affiliated with any university or academic body?
Yes, the PGPSM&E is autonomous certification but aligned with Skill India and NEP 2020 guidelines.
What makes this program different from other sports management programs?
The PGPSM&E program is uniquely designed with a placement-oriented curriculum that emphasizes real industry engagement. Unlike traditional theoretical programs, this degree offers:
- Industry-led lectures and live projects with partner organizations.
- Hands-on exposure through City / State-Level Youth Games organized by Krit School of Sports Management.
- Partnerships with professional sports franchises for practical learning.
- Guaranteed paid internship and placement opportunities for all deserving students.
- Alignment with NEP 2020 for holistic development.
What are the eligibility criteria for admission?
Candidates must have a minimum of 55% marks in Graduation (final year). Students from all kinds of backgrounds arts, commerce, engineering or science are eligible to apply. No prior sports experience is required.
What is the selection process?
The selection process is comprehensive and includes:
- SCALE (PG) – An Evaluation based on aptitude assessment
- Personal Interview (PI)
Are there any scholarships available?
Yes, Krit offers performance-based scholarships for students with sports achievements:
District Level: 10% scholarship
State Level: 20% scholarship
National Level: 30% scholarship
International Level: 50% scholarship
What are the key areas covered in the curriculum?
The comprehensive curriculum focuses on Seven core areas:
- Sports Marketing, Sponsorship and Branding
- Event Management and Operations in Sports
- Sports Media & PR
- Sports Analytics and Data-Driven Decision-Making
- Sports Law, Governance, and Compliance
- Digital Sports Management and E-Sports
- Sports Entrepreneurship
Additional areas include sports leadership, sports entrepreneurship, and emerging trends in the sports industry.
Does the program include practical learning opportunities?
Absolutely! The program emphasizes experiential learning through:
- Live Projects: Real-time assignments with industry partners
- State-Level Youth Games: Organized by Krit School of Sports Management for hands-on event management experience
- Industry & Field Visits: Exposure to sports academies, stadiums, and franchises
- Annual Sports Fest: Students organize and participate in Krit’s flagship sports event
- Sports Management Summit: Annual event featuring panel discussions with industry experts
What are the placement opportunities?
The program offers guaranteed paid internship and placement in top organizations for all deserving students. Students receive placement support through strategic partnerships with:
- Sports leagues and professional franchises
- Sports marketing agencies
- Event management companies
- Sports analytics firms
- Digital sports platforms
- Entrepreneurship
Which organizations are potential recruiters?
The program has established relationships with leading organizations in the sports industry, though specific recruiter names are detailed in the prospectus under “Placement Partners” section.
What career options are available after graduation?
Graduates can pursue diverse roles in the sports industry, including:
- Sports Event Manager
- Sports Marketing Manager
- Athlete Manager/Agent
- Sports Analyst/Statistician
- Sponsorship Manager
- Sports Journalist
- Sports Development Officer
- Fitness and Recreation Manager
- E-Sports Manager
- Ticketing and Operations Manager
- Sports Media Executive
- Sports Entrepreneur
Is this program suitable for students without sports background?
Yes, the program is designed to welcome students from all backgrounds. It builds foundational knowledge and is ideal for anyone passionate about sports and interested in careers within the sports ecosystem, regardless of their prior sports experience.
What are the unique features of this program?
The PGPSM&E in Sports Management at Krit offers several distinctive features:
- Holistic Development: Focus on overall personality and skill development
- 30 -hours of Exclusive Masterclass Series by Sports Management Leaders and Entrepreneurs
- A Shark-tank like Pitch Event to showcase your idea to a panel of Angel Investors
- Best-in class Learning Opportunities: Exposure to international sports industry practices
- Focus on Emerging Trends: Coverage of e-sports, digital sports management, and sports analytics
- Real Industry Engagement: Direct collaboration with industry leaders
- Comprehensive Curriculum: Balanced approach combining theory and practice
- Practical Exposure: Hands-on learning through real events and projects
How does the program align with current educational policies?
The program is designed in alignment with NEP 2020, ensuring it meets the latest educational standards and focuses on skill development, practical learning, and industry readiness.
How does the PGPSM&E differ from other Masters level Sports Management programs in India?
Krit’s PGPSM&E in Sports Management stands out with several distinctive advantages that make it a premier choice for aspiring sports professionals:
- 32+ Cutting-Edge Domain Skills: Master comprehensive skill sets spanning the entire sports ecosystem.
- Paid Internships opportunities: Assured placement support for all deserving students.
- Over 50 Industry Tie-ups: Extensive network including partnerships with industry giants like Decathlon, 3.0 and Krit School of Sports Management, etc.
- Lead & Organize Youth Games: Hands-on experience through City/State-Level Krit Youth Games organized by Krit School of Sports Management.
- Learn from India’s Top Sports Educators &Mentors: Access to leading industry professionals and experts.
