Certificate in Sports Management (CSM)
About the Program:
The Certificate Program in Sports Management (CSM) is a part-time, skill-based program designed for 12th-pass students, college-going undergraduates, and aspiring professionals who want to start their journey in the sports industry.
It helps students build professional skills and qualifications that strengthen their career profile – whether they aim to enter the sports industry, pursue higher education, or turn their passion for sports into a profession.
The program is also ideal for athletes or working professionals who may have missed formal college education but wish to gain a recognized, career-focused qualification that complements their sporting achievements and prepares them for roles in sports business, events, and management.
Students gain hands-on experience by working on the Krit Youth Games (KYG) and receive guaranteed internships with leading sports organizations across Maharashtra and India.
This program is a powerful first step toward building a successful career in the growing world of sports management.
Awarding Body: Sports, Physical Education, Fitness and Leisure Skills Council (SPEFL-SC) [NCVET, Skill India, NSDC]
11 months
Duration
28
Credits
840
Learning Hours
Hybrid
Mode
Philosophy: 70% of learning through doing, applying, executing that build knowledge and skills required for a successful career in sports management
Core Modules & Structure
| No. | Module Name | Credits | Learning Outcomes |
|---|---|---|---|
| 1 | Introduction to Sports Management | 1 | Understand the fundamentals of the sports industry and management roles. |
| 2 | Product Management | 2 | Learn to design, plan, and manage sports products and events. |
| 3 | Sports Marketing | 2 | Understand how marketing, branding, and fan engagement work in sports. |
| 4 | Events Operations Management | 5 | Master end-to-end event planning, logistics, and execution. |
| 5 | Sponsorship Management | 1 | Learn how sponsorships work and how to pitch brand partnerships. |
| 6 | Sales Management | 2 | Build sales and revenue generation capabilities in the sports domain. |
| 7 | Pro-Skills (Communication Management) | 2 | Develop effective communication and presentation skills for sports roles. |
| 8 | Pro-Tech Skills (MS Office, Basic AI Tools) | 2 | Acquire technical proficiency for data handling and presentations. |
| 9 | Sports Industry Immersion | 1 | Gain practical exposure through live visits and guest interactions. |
| 10 | Live Event (KYG) – Application of Skills | 0 | Apply classroom knowledge by executing a real multi-sport event. |
| 11 | Internship (2 Months) | 10 | Get hands-on industry experience with real organizations. |
| Total Credits | 28 | ||
Assessment & Evaluation
| Component | Weight |
|---|---|
| Class Participation & Attendance | 10% |
| Assignments / Projects / Presentations | 25% |
| Live Event (KYG) Execution | 30% |
| Internship / Venture Performance | 25% |
| Final Viva / Evaluation | 10% |
Skills Development
| No. | Module Name | Real-World Skills Developed |
|---|---|---|
| 1 | Introduction to Sports Management | Industry awareness, understanding sports ecosystem, professional orientation. |
| 2 | Product Management | Event conceptualization, product design, customer insight mapping. |
| 3 | Sports Marketing | Campaign design, social media strategy, sponsorship activation. |
| 4 | Events Operations Management | Venue layout, scheduling, budgeting, team coordination, vendor management. |
| 5 | Sponsorship Management | Proposal writing, client servicing, partnership activation. |
| 6 | Sales Management | Ticketing, merchandising, CRM, negotiation, closing deals. |
| 7 | Pro-Skills (Communication Management) | Public speaking, report writing, stakeholder communication. |
| 8 | Pro-Tech Skills (MS Office, Basic AI Tools) | Excel dashboards, PowerPoint design, AI productivity tools. |
| 9 | Sports Industry Immersion | Industry networking, observational analysis, applied learning. |
| 10 | Live Event (KYG) | Event execution, teamwork, problem-solving under pressure. |
| 11 | Internship (2 Months) | Work experience, project delivery, portfolio building. |
Why Choose This Program?
- Skill Based Qualification
Your learning is anchored in execution – you plan, manage, and run real sports projects - Guidance from Leaders
Faculty and mentors who have built sports brands, teams, and platforms in India. - Lifetime Placement Assistance
Get lifetime membership of the Krit Sports Community that helps you win gigs and assignments based on your profile - Real Execution Over Theory – You will run sports events, manage sponsorships, and execute campaigns, not just write case studies.
- Curriculum Co-designed with Industry – Ensures you learn what the market demands.
- Cross-sector Skill Development – Skills built here apply beyond sports into media, events, marketing
Eligibility: 12th pass
Is the program affiliated to any university or any other academic body?
- The Sports Management Programs is a 11-month certificate program offered by Krit School of Sports Management. We are affiliated with the Sports, Physical Education, Fitness and
Leisure Skills Council, Under the aegis of NSDC, Ministry of Skills and Entrepreneurship, Government of India. - The course does not offer any degree or diploma.
- Additionally, the program is endorsed by leading professionals of the sports industry who have worked on IPL, ISL, Jr. NBA, Nike, World Chess League, Premiere Badminton League,Ten Sports and many more leading sporting companies and leagues.
What is the difference in pursuing an online program or a bachelor’s program in sports management programs and Krit Programs?
- Sports Management is practical field! The Krit programs are uniquely designed to develop skills from foundation to advanced levels to help a learner discover a career in sports
management, learn the basics and keep growing from one level to another level. In the process gain crucial insights about your core areas of interest and the possibility of developing a long-term career in sports all while pursuing your graduation! Or kick start you career as a fresh graduate or designed to help you switch to sports industry as an early working professional. - Additionally, build your profile, gain skills while working on first hand to implement the Krit Youth Games or live projects meet peers, interact with leaders, grow your network and earn
credits. - Besides, the industry-centric curriculum, workshop methodology of teaching, integrated internship and personalized career plan interwoven into the program making the student making the student fully prepared for career in sports industry.
Does Krit provide placements after successfully completing the programs?
- We are primarily focused on internships, skill development through live projects, however we do offer assistance for short term to medium term gigs or placements on case to case to basis.
For an Under graduate like me in first year or second year or a third year how does the program help?
The program is designed to develop knowledge & skills to undertake a career in sports management, and entrepreneurship. The program help you develop a skills portfolio or build resume so that you can start career in sports freelancing or working with a sporting organisation at entry level. We follow a skill-based matrix called The Krit Knowledge and Skills Report that captures your knowledge and skills across all functions of sports management like operations, marketing, media and event management that ensures every
budding sport professional fit industry requirement from day one of their assignments.
Tell me more about KYG and my role in KYG.
- Based on your interest, profile and performance in the classroom we will assign you a role in either sponsorships, marketing, operations, event or media department of KYG team.
- The Krit Youth Games is a commercial venture that Krit School of Sports Management promotes community sports development across age groups. KYG is integrated into the
curriculum to develop actual skills of aspiring professionals such as you under the expert guidance of professional sports managers and leaders.
Tell me more about the program structure and integrated internships
- The program structure as mentioned is of integrated internships and lectures/workshops interwoven to understand concepts and implement them immediately. It is hybrid format you would undergo online one session /week and classroom workshops once/week.
- Most of the sessions are designed as workshops for specific and hands on knowledge and skills that the industry expects an entry level professional to know. The best way adults learn is by doing and helps develop a student grow into a resourceful professional. This is the way of learning at Krit programs!!
What kind of an assessment would make me qualify for the certification?
- Minimum 55% score in the written assessment, satisfactory performance in all assignments,how you demonstrate your skills during the KYG and overall discipline and professional
conduct will make you eligible for certification.
What are subjects which one studies or the syllabus?
- Syllabus is available on the website. The major subjects covered are Sports Marketing,Sports Product Management, Sports Sales and Sponsorships, Sports Operations, Sports Event Management , Sports Media and Communication along with Technical and digital skills and all important soft skills such as communication skills, leadership, team management, time management, interpersonal relationships and conflict management,empathy and ability to handle pressure.
- Besides, you get an opportunity to work on KYG.
How long is my certification valid?
It’s a permanently valid certification.
