In Collaboration With
Master of Sports Management (MSM)
About the Program:
The Master of Sports Management is a rigorous, industry-driven postgraduate degree and one of the leading sport management master programs in collaboration with V.G. Vaze College, Mulund, University of Mumbai, designed for graduates and working professionals who want to build high-impact careers in India’s rapidly evolving sports ecosystem.
Built on a 30% Theory + 70% Practical model aligned with NEP 2020, the MSM prepares students to become future-ready sports professionals who can lead teams, manage complex sports businesses, work with technology, drive fan engagement, and build sustainable sports products. This structure makes it stand out among modern sports management courses focused on real-world learning.
Students gain hands-on exposure across the major verticals of the sports industry—leagues, events, sportstech, sponsorship, media, grassroots programs, analytics, federations, and startup ecosystems. This includes field immersions, industry projects, mentorship, and internships with leading sports organizations, making it comparable to the best sports marketing programs available today.
Whether students aspire to build leagues, manage athletes, design tech-driven fan experiences, work with data, or start sports ventures, the MSM provides the deep knowledge, leadership skills, and practical expertise required to excel in top sport management master programs globally.
Through an integrated blend of coursework and live projects, students become strategic thinkers, problem-solvers, and execution-driven leaders who meet global standards while staying rooted in Indian sports industry needs, similar to advanced sports management courses.
2 Years
Duration
88
Credits
1320
Learning Hours
Classroom
Mode
LIST OF PRACTICAL ELECTIVE PROJECTS
1. KYG – Events and Operations
Students will be directly involved in the planning and execution of large-scale sports events such as the Krit Youth Games (KYG) or similar league formats. This includes venue coordination, logistics planning, vendor management, scheduling, accreditation systems, operations control room management, and post-event reporting.
Key Learning Areas:
- Event planning lifecycle (Pre-event, Live-event, Post-event)
- Budget tracking and cost control
- Risk management and contingency planning
- Vendor and stakeholder coordination
- Operations command structure
- Match-day protocol management
Deliverables:
- Event Operations Manual
- Budget & Vendor Tracker
- Risk Assessment Plan
- Post-Event Impact Report
2. Grassroots Sports Development
Students will work on grassroots sports initiatives involving school leagues, district-level tournaments, talent scouting, and community engagement programs.
Key Learning Areas:
- Grassroots ecosystem mapping
- School partnership models
- Talent identification systems
- Community sports engagement models
- CSR in grassroots sports
Deliverables:
- Grassroots Activation Plan
- School League Framework
- Community Engagement Report
Impact Assessment Document
3. Sports Marketing and Sponsorship
Students will design and execute real-world sponsorship proposals, activation strategies, and fan engagement campaigns.
Key Learning Areas:
- Sponsorship pitch deck creation
- Brand fit analysis
- ROI measurement frameworks
- Digital fan engagement campaigns
- Content monetization models
Deliverables:
- Sponsorship Proposal Deck
- Activation Blueprint
- Brand Mapping Matrix
- ROI Evaluation Report
4. Sports Retail & Merchandising
Students will analyze and manage aspects of sports product lifecycle, merchandising strategies, retail store operations, and e-commerce integration.
Key Learning Areas:
- Retail supply chain
- Inventory planning
- Consumer behavior analysis
- Licensing & merchandising strategy
- Sales forecasting
Deliverables:
- Retail Performance Analysis Report
- Merchandise Strategy Plan
- Sales Funnel Mapping
- Consumer Insight Study
5. Sports Entrepreneurship
Students will conceptualize and develop a sports business model addressing a real industry gap. This may include sportstech platforms, analytics startups, grassroots ventures, retail models, or event properties.
Key Learning Areas:
- Business model canvas development
- Financial projection and budgeting
- Go-to-market strategy
- Investor pitch preparation
- Legal and compliance basics
Deliverables:
- Detailed Business Plan
- Financial Projection Model (3 years)
- Investor Pitch Deck
- Prototype / Pilot Strategy
| Practical Area | Semester | Credits | Mentor | List of Company associated |
|---|---|---|---|---|
| KYG – Events & Operations (Mandatory) | II | 4 | Mr Pramod Janardhanan | 3.0 (Ex – Sportz Consult) |
| Sports Retail | III | 4 | Mr Nitin Shah | Total Sports |
| Grassroots | III | 4 | Mr Jay Shah | Sports Gurukul |
| Sports Marketing & Sponsorship | III | 4 | Mr Rajesh Kumar | RedBull |
| Entrepreneurship | III | 4 | Mr Jitendra Joshi | Krit |
CREDIT STRUCTURE OF THE PROGRAM
| Sem | Course Type | Course Code | Subject Name | Credit |
|---|---|---|---|---|
| I | Major (mad) | VCSI 500 | Sports Industry Landscape & Economics | 4 |
| Major (mad) | VCSM 501 | Sports Marketing & Fan Growth | 4 | |
| Major (mad) | VCSP 502 | Sports Product Management | 4 | |
| Major (mad) | VCBE 503 | Build and Execute Sports Property | 2 | |
| Major (Elective) | VCAN 504 / VCGO 505 | Sports Analytics for Decision Making or Sports Governance, Integrity & Ethics | 4 | |
| RM | VCRM 506 | RESEARCH METHODOLOGY | 4 |
| Sem | Course type | Course Code | Subject Name | Credit |
|---|---|---|---|---|
| II | Major (mad) | VCEO 550 | Event Operations & Experience Design | 4 |
| Major (mad) | VCSS 551 | Sponsorship Sales & Activation | 4 | |
| Major (mad) | VCMB 552 | Digital Content, Media & Broadcasting | 4 | |
| Major (mad) | VCSF 553 | Sports Sales & Revenue Fundamentals | 2 | |
| Major (Elective) | VCTE 554 / VCCO 555 | Sports Technology & Innovation or Sports Coaching Management | 4 | |
| OJT | VCOJ 556 | Internship/ Industrial Training - I | 4 |
| sem | course type | subject name | credit |
|---|---|---|---|
| III | Major (mad) | Advanced Sports Marketing | 4 |
| Major (mad) | Franchise & League Management | 4 | |
| Major (mad) | Risk, Compliance & Event Safety | 4 | |
| Major (mad) | E-sports & New Age Sports Ecosystem | 2 | |
| Major (Elective) | Community Development through Sports or Inclusive and Adaptive Sports Management | 4 | |
| OJT | Internship/ Industrial Training - II | 4 |
| sem | course type | subject name | credit |
|---|---|---|---|
| IV | Major (mad) | Sports Entrepreneurship & Venture Building | 4 |
| Major (mad) | Sports Finance, Investment & Valuation | 4 | |
| Major (mad) | Sustainability in Sports Business | 4 | |
| Major (Elective) | Sports Policy & Regulatory Framework or Sports Psychology for Managers | 4 | |
| Field Study | Dissertation | 6 |
EVALUATION PATTERN
| SUBJECT / CATEGORY | EXAM TYPE | MARKS |
|---|---|---|
| MAJOR, MAJOR (ELECTIVE), | EXTERNAL | 50 MARKS |
| INTERNAL | 50 MARKS | |
| RM | EXTERNAL | 50 MARKS |
| INTERNAL | 50 MARKS | |
| FS ( RESEARCH BASED PROJECT) SEM IV | EXTERNAL | 50 MARKS |
| INTERNAL | 50 MARKS | |
| OJT ( ON JOB TRAINING) – SEM II & III | INTERNAL | 100 MARKS |
EXTERNAL EVALUATION PATTERN
| Q.1 | FULL LENGTH QUESTIONS | 15 Marks |
| Q.2 | FULL LENGTH QUESTIONS | 15 Marks |
| Q.3 | FULL LENGTH QUESTIONS | 20 Marks |
| TOTAL | 50 Marks | |
| Note: Question of 15 and 20 marks can be further sub-divided into questions of 5/5/5/5, 8/7/5 or 10/5/5. | ||
INTERNAL EVALUATION PATTERN (For Major, Major Elective, RM)
| SR NO | DESCRIPTION | MARKS |
|---|---|---|
| I | Group Discussion /Role Play / Viva - Voce | 20 |
| II | Project / Assignment / Presentation | 20 |
| III | Active participation in routine class instructional deliveries and overall conduct as a responsible learner, mannerism and articulation. | 10 |
| TOTAL MARKS | 50 |
INTERNAL EVALUATION PATTERN (FOR FS SEM IV)
| SR NO | DESCRIPTION | MARKS |
|---|---|---|
| I | WEEKLY REPORTING ( MINIMUM 4 HOURS PER WEEK) | 10 |
| II | WRITTEN REPORT | 30 |
| III | INTERNAL VIVA | 10 |
| III | EXTERNAL VIVA | 50 |
| TOTAL MARKS | 100 |
INTERNAL EVALUATION PATTERN (FOR OJT-SEM II & III)
| SR NO | DESCRIPTION | MARKS |
|---|---|---|
| I | WEEKLY REPORTING ( MINIMUM 4 HOURS PER WEEK) | 10 |
| II | WRITTEN REPORT (SIGN BY THE REPORTING MANAGER) | 40 |
| III | APPOINTMENT LETTER | 15 |
| III | VIVA | 35 |
| TOTAL MARKS | 100 |
Eligibility
Graduation (any discipline) with 55% or above. Prior sports, entrepreneurial, or event experience preferred but not mandatory.
Admission Process
- Register for Krit-SCALE (Sports Career Aptitude & Leadership Evaluation).
- Appear for the online test evaluating analytical aptitude, creativity, teamwork, and leadership.
- Personal Interview round with academic and industry mentors.
- Final Selection & Admission Offer based on composite score.
What is the Master in Sports Management program at KRIT?
About the Program The Master of Sports Management (MSM) is a rigorous, industry-driven postgraduate degree designed for graduates who want to build high-impact careers in India’s rapidly evolving sports ecosystem. The program blends advanced management education with intensive real-world sports experience, ensuring students graduate with both strategic understanding and execution capability. Built on a 30% Theory + 70% Practical model aligned with NEP 2020, the MSM prepares students to become future-ready sports professionals who can lead teams, manage complex sports businesses, work with technology, drive fan engagement, and build sustainable sports products. Students gain hands-on exposure across the major verticals of the sports industry—leagues, events, sportstech, sponsorship, media, grassroots programs, analytics, federations, and startup ecosystems. This includes field immersions, industry projects, mentorship, and internships with leading sports organizations. Whether students aspire to build leagues, manage athletes, design tech-driven fan experiences, work with data, or start sports ventures, the MSM provides the deep knowledge, leadership skills, and practical expertise required to excel. Through an integrated blend of coursework and live projects, students become strategic thinkers, problem solvers, and execution-driven leaders who meet global standards while staying rooted in Indian sports industry needs.
Is the program affiliated with any university or academic body?
- Yes, the PGPSM&E is autonomous certification but aligned with Skill India and NEP 2020 guidelines.
- The Master of Sports Management (MSM) is jointly delivered in Collaboration between Krit School of Sports Management and V.G Vaze College. The degree is awarded by Mumbai University.
What makes this program different from other sports management programs?
The MSM program is uniquely designed with a placement-oriented curriculum that emphasizes real industry engagement. Unlike traditional theoretical programs, this degree offers:
List of Practical Elective Projects:
- KYG – Krit Youth Games (Event Operations & Sports Product Project) Students conceptualize and execute a multi-sport youth event: product design, operations, scheduling, branding, marketing, and matchday execution.
- SAEP – Sponsorship Acquisition & Engagement Project Students identify brands, create sponsorship decks, set up meetings, pitch proposals, and manage partnership delivery.
- STLP – Sports Tech & Analytics Lab Project Students use sports tech tools, analytics dashboards, wearables, AI/ML insights, and prototype sportstech solutions.
- MSP – Media & Storytelling Project Students run a media division—content creation, reels, graphics, storytelling, interviews, OTT-style match coverage.
- GSDP – Grassroots Sports Development Project Students design and execute a school/community sports program focused on participation, training, and engagement.
What are the eligibility criteria for admission?
Graduation (any discipline) with 55% or above. Prior sports, entrepreneurial, or event experience preferred but not mandatory..
What is the selection process?
The selection process is comprehensive and includes:
• Register for Krit-SCALE (Sports Career Aptitude & Leadership Evaluation).
• Appear for the online test evaluating analytical aptitude, creativity, teamwork, and leadership.
• Personal Interview round with academic and industry mentors.
• Final Selection & Admission Offer based on composite score.
Are there any scholarships available?
Yes, Krit offers performance-based scholarships for students with sports achievements:
District Level: 10% scholarship
State Level: 20% scholarship
National Level: 30% scholarship
International Level: 50% scholarship
Subject to approval of the Krit School of Sports Management Curriculum and Learning
What are the key areas covered in the curriculum?
The comprehensive curriculum focuses on these core areas:
- Global & Indian Sports Ecosystem
- Sports Marketing Foundations
- Sports Finance & Budgeting
- Sports Analytics and Technology
- Sports Law, Governance, and Ethics
- Sports Media, Broadcasting & OTT
- Sports Consumer Behaviour
- Digital Engagement & Content Lab
- Strategic Sports Event Management
- Athlete Management & Representation
- Venue & Facility Operations Lab
- Sports Entrepreneurship & Startup Creation
- League Economics, Investments & Sponsorship Strategy
- Crisis, Risk & Disaster Management in Sports
Additional areas include sports leadership, sports entrepreneurship, and emerging trends in the sports industry.
Does the program include practical learning opportunities?
Absolutely! The program emphasizes experiential learning through :
- Live Projects: Real-time assignments with industry partners.
- Applied Project Work (linked to Elective)
- Practical Elective Project
- State-Level Youth Games: Organized by Krit School of Sports Management for hands-on event management experience
- Industry & Field Visits: Exposure to sports academies, stadiums, and franchises
- Annual Sports Fest: Students organize and participate in & flagship sports event.
What are the placement opportunities?
The program offers guaranteed paid internship and placement in top organizations for all deserving students. Students receive placement support through strategic partnerships with:
- Sports leagues and professional franchises
- Sports marketing agencies
- Event management companies
Which organizations are potential recruiters?
The program has established relationships with leading organizations in the sports industry, though specific recruiter names are detailed in the prospectus under “Placement Partners” section.
What career options are available after graduation?
Graduates can pursue diverse roles in the sports industry, including:
- Sports Event Manager
- Sports Marketing Manager
- Athlete Manager/Agent
- Sports Analyst/Statistician
- Sponsorship Manager
- Sports Journalist
- Sports Development Officer
- Fitness and Recreation Manager
- E-Sports Manager
- Ticketing and Operations Manager
- Sports Media Executive
- Sports Entrepreneur
Is this program suitable for students without sports background?
Yes, the program is designed to welcome students from all backgrounds. It builds foundational knowledge and is ideal for anyone passionate about sports and interested in careers within the sports ecosystem, regardless of their prior sports experience.
What are the unique features of this program?
The MSM in Sports Management at Krit, offers several distinctive features:
- Holistic Development: Focus on overall personality and skill development
- students become strategic thinkers, problem-solvers, and execution-driven leaders who meet global standards.
- Best-in class Learning Opportunities: Exposure to international sports industry
Practices.
- Focus on Emerging Trends: Coverage of e-sports, digital sports management,
and sports analytics.
- Real Industry Engagement: Direct collaboration with industry leaders.
- Comprehensive Curriculum: Balanced approach combining theory and practice.
- Practical Exposure: Hands-on learning through real events and projects.
How does the program align with current educational policies?
The program is designed in alignment with NEP 2020, ensuring it meets the latest educational standards and focuses on skill development, practical learning, and industry readiness.
What are the benefits of enrolling in sport management master programs?
Sport management master programs provide advanced knowledge of the sports industry, including marketing, analytics, event management, and sponsorship. These programs focus on practical learning and help students build strong career opportunities in sports organizations, leagues, and sports businesses.
How do sports management courses prepare students for real-world careers?
Sports management courses combine theoretical knowledge with practical exposure such as live projects, internships, and industry collaborations. This helps students develop essential skills like leadership, event execution, marketing, and data analysis required in the sports industry.
Are these programs similar to the best sports marketing programs?
Yes, many sport management master programs include modules similar to the best sports marketing programs, covering areas like brand management, sponsorship, digital marketing, and fan engagement. This ensures students are well-prepared for careers in sports marketing and business.
