6-Month Part-time Experiential Program in Sports Management
Program Objective - The foundation program in sports management aims to:
• Introduce Core Concepts:
Provide a fundamental understanding of sports management, covering marketing, operations, and technology.• Develop Practical Skills:
Equip students with hands-on experience in managing sports events and teams through real-world applications.• Cultivate Business Acumen:
Foster the ability to apply business strategies in sports, focusing on revenue generation, sponsorship, and branding.• Encourage Entrepreneurship:
Inspire an entrepreneurial mindset to identify opportunities and create innovative solutions in the sports industry.• Promote Critical Thinking:
Develop problem-solving and decision-making skills by addressing challenges and opportunities in sports.• Cultivate Leadership:
Build communication, teamwork, and leadership skills essential for managing sports programs.• Build Professional Networks:
Facilitate industry connections through guest lectures, internships, and networking opportunities.• Prepare for Advanced Study:
Provide a solid foundation for further studies in sports management or related fields.Program Modules
• Overview: Fundamentals of sports product management.
• Key Concepts: Market research, branding, pricing, promotion, product market fit.
• Applications: Product development, marketing strategies.
• Career Prep: Practical projects and industry insights.
• Key Concepts: Market research, branding, pricing, promotion, product market fit.
• Applications: Product development, marketing strategies.
• Career Prep: Practical projects and industry insights.
• Overview: Principles of sports marketing.
• Key Concepts: Market research, competition analysis, branding strategies.
• Applications: Sponsorship, digital marketing.
• Career Prep: Projects and industry insights.
• Key Concepts: Market research, competition analysis, branding strategies.
• Applications: Sponsorship, digital marketing.
• Career Prep: Projects and industry insights.
• Overview: Basics of sports event operations.
• Key Concepts: Event organization, logistics, budgeting.
• Applications: Event day management, technical management.
• Career Prep: Post-event evaluation, planning and executing a sports event.
• Key Concepts: Event organization, logistics, budgeting.
• Applications: Event day management, technical management.
• Career Prep: Post-event evaluation, planning and executing a sports event.
• Overview: Fundamentals of sports sponsorship.
• Key Concepts: Sponsorship principles, proposal creation.
• Applications: Securing sponsorships, practical projects.
• Career Prep: Activities and industry insights.
• Key Concepts: Sponsorship principles, proposal creation.
• Applications: Securing sponsorships, practical projects.
• Career Prep: Activities and industry insights.
• Overview: Fundamentals of sales management in the sports industry.
• Key Concepts: Sales process, sales techniques, sales planning.
• Applications: Strategy development, practical sales activities.
• Career Prep: Projects and industry insights.
• Key Concepts: Sales process, sales techniques, sales planning.
• Applications: Strategy development, practical sales activities.
• Career Prep: Projects and industry insights.
• Overview: Fundamentals of communications in sports management.
• Key Concepts: Communication strategies, social media, digital media.
• Applications: Message crafting, channel utilization.
• Career Prep: Practical activities, projects, and industry insights.
• Key Concepts: Communication strategies, social media, digital media.
• Applications: Message crafting, channel utilization.
• Career Prep: Practical activities, projects, and industry insights.
Why you should enrol?
• Hands-On Experience:
Apply theory to real-world situations, gaining practical skills for the sports industry.
• Industry Readiness:
Develop career-ready skills that appeal to employers in sports management.
• Internship Opportunities:
Access entry-level roles in sports marketing, event management, and more.
• Skill Development:
Strengthen essential skills like communication, leadership, and teamwork.
• Build Your Profile:
Create a strong portfolio by gaining relevant experience and showcasing achievements.